For the second lecture into the term, I have learnt about the policing the rules of beauty and what it is like.

Image analysis
- Western beauty ideal
- Life is centred around her winning and her only good is to be the most beautiful person
- Hence her ecstatic and overwhelming facial expressions
- Pink is a superficial colour
- Has to be told to believe it
- Barbie figure – blonde, skinny
- The girl behind has dark hair
- She is made to look bright and light composed to the girl in the background
- Critical engagement of beauty pageants
Re-Image analysis from image above
- Symbolism
- Salience – what is most prominent in the image
- Foreground/background
- Colour
- White dress could represent purity
- Winning a pageant
- Ecstatic to have won the pageant
- Being awarded for being most beautiful
- Competition – the person in the background is seen as inferior and not classed as beautiful anymore
- Pink portrays feminine traits
- Emphasis of fists being clenched mean so much
The politics of beauty
- Women follow curved lines rather than straight and rigid angles
- Beauty pageants
- Can be perclared as a positive and negative
- Definition of beauty was set
- Ideal femininity became seen as small, dainty objects and people
- Seen so easily told what to do
- More beautiful the women the easier to find a weakness in them
- Female masochism – willing to be hurt
- Women reinforce weakness
Discussion
“[W]here [beauty] is highest in the female sex, [it] almost always carries with it an idea of weakness and imperfection. Women are very sensible of this; for which reason, they learn to lisp, to totter in their walk, to counterfeit weakness, and even sickness.”
“The ideal woman, then, is one who engages in a practice of what today we would call female masochism, willingly obeying the dictates of her sublime master.”
Do you agree with burke and mellors position that the ‘ideal women’ performs weakness/submissiveness
- Yes, as years ago women would submissively agree that men were more superior
- The ideal women perform weakness as a tool to get what she wants flirting with men pretending to be weak when they are more than capable of doing it
What role might this representation of feminine submissiveness serve in the culture
- Still happening for a feminine critical response
- Creates a raking between men and women
- Women lower ircey (weak and submissive (inferior)
- Men higher ircey (superior, strong)
- Strong, powerful protectors
Ideology – ‘a system of beliefs’
Ideolog – “the very condition of our experience in the word unconscious precisely in that it is unquestioned, taken for granted”
- Reveals its own imitations
- Pageant girls represent the ideal women from that state
- What we define as beauty is cultural constructed
- Submission becomes on ideal in its own right
- Eugenics: A set of beliefs and practices that seeks to “improve” a population through genetic intervention.
- White influence feminity 18th19thcentury
- When people are fatter they are seen as more beautiful
- Now beautiful people are seen as slim and toned
- Can afford plastic surgery in order to make them the most beautiful ideal women
Mid to the late 1800
- Focused on beauty and innocence
- Rewarded for being submissive (money, prizes)
- Being told whats beautiful and rewarded for doing that and being submissive
- White influence = wholesome and pure
- 1910-1920 babies were inspected by doctors and awarded the most purest ideal baby (hygiene)
- 1950s it then went out of style due to outbreaks of diseases from babies not getting their injections
“Aesthetic hierarchy” regulates beauty standards and ideals
Image analysis (same image from the start)
- White influenced, skinny, blonde aesthetic hierarchy
- Might have been brought up in the culture where all she aspires to be is to be considered the most beautiful person in her state country
From today’s lecture I found it very interesting, due to when we started to analysis the image of the pageant girl and what the standards actually showed when it was shown that a blonde headed girl had one where the brunette girl came as runner up. This was when it was clear to me that it can be very biased when judging the prettiest woman. The part that I had found very unusual was when baby pageant were allowed back in 1910 and how the mothers would get prizes if there child won which showed me that some girls won’t have a say if they want to do pageants if they’ve done it from a young age because it could be their mothers that are making them do it.







